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European photovoltaic factory transformation strategy: embracing Chinese cells to create new market opportunities

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According to the latest data, the global battery cell market ranking (see Appendix Table 1) and the overseas expansion of Chinese battery cells (see Appendix Table 2) reveal the current market structure.

 

Top 10 global power battery market share
2023Rank Company 2023
Installation volume(Gwh)
2022
Installation volume(Gwh)
2023
Share
2022
Share
Change in share(pct)
1 CATL 254.2 184.9 35.90% 37.10% -1.2
2 BYD 119.9 67.2 16.90% 13.50% 3.5
3 LGES 90.8 79.3 12.80% 15.90% -3.1
4 Panasonic 70.6 50.4 10.00% 10.10% -0.1
5 CALB 31.6 16.3 4.50% 3.30% 1.2
6 Samsung SDI 27.0 17.4 3.80% 3.50% 0.3
7 SK on 27.0 24.9 3.80% 5.00% -1.2
8 Gotion 16.3 13.7 2.30% 2.80% -0.4
9 EVE 12.9 4.8 1.80% 1.00% 0.8
10 Farasis 12.5 6.1 1.80% 1.20% 0.5
Total Top 10 662.8 465 93.60% 93.40% 0.3
Total Installation Volume 707.2 498


Table 1

2

Table 2


By 2024, China's power battery installed capacity share in the global market has increased significantly to 67%. It is expected that new energy vehicle manufacturing, large-scale energy storage projects and equipment batteries will become the main consumer areas.

In recent years, changes in the global political and economic landscape have accelerated the process of supply chain globalization. The layout of Chinese battery cell manufacturing companies in the global market is particularly eye-catching, and their strategic layout and production capacity expansion have had a profound impact on the industry.

In the European market, the layout of seven battery cell manufacturing companies, such as CATL, GOTION, Envision Power, and EVE, shows their competitiveness in the regional market.

The photovoltaic panel manufacturing industry has faced severe challenges from price fluctuations in recent years. Chinese competitors and local European companies are struggling to survive under cost pressures, and even government subsidies and customer support cannot fully withstand market pressures.

Facing market challenges, photovoltaic panel manufacturing companies should grasp the localization trend of Chinese batteries in Europe and expand lithium battery pack sales, photovoltaic system installation and operation and maintenance services through forward-looking layout to achieve business diversification and risk diversification. Although labor costs are high in the European market, the high efficiency of automated production lines (such as the daily output of home storage and power battery packs can reach more than 200 packs) provides new growth points for photovoltaic panel manufacturers.

In the new energy industry, product quality, service professionalism and channel breadth are key factors for companies to achieve branding and improve market competitiveness. European local photovoltaic panel manufacturing companies must adapt to market changes and achieve sustainable development by strengthening product capabilities, optimizing service processes and expanding sales channels.

 


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